Marketing them yourself on cattle range can / might lead to finding a buyer you want to deal with.
Private treaty sales is something you don't want to just jump into & trust someone you don't have much if any experience with.
Over the years I've had enough problems with direct buyers / private sales that I take them to auctions I've had good luck with, those change frequently, only takes one bad apple kinda thing.
The auction house 'middleman' is also a safety buffer between the seller and the less than reputable people looking for shady deal easy mark.
Some of those same order buyers at the auctions also buy private treaty, considering your area probably be able to find someone with a good reputation in Sulphur Springs or Athens.
Probably worth it to try a few head at a couple different auctions in the area, don't just drop them off, go talk to the owner/manager before. If they can't answer your questions & have something to say in response to your concerns, move on.
Superior is a reputable well run outfit, doubt you'll get more per cwt than at a decent local auction.
---> Superior representives
Type in Edgewood, then Tx, then 100 mile radius.