So in the last week I find out Home Depot, Lowes, Ford, and Harley Davidson all went DEI woke. Do you see them any different than Bud Light?

I give them credit for fixing it. Sometimes it's monkey see monkey do in corporate America. The one's to stop doing business with are the ones that double down instead of admitting the mistake.

Corporations are not your friends. They do not share your values any more than they share Democrat values. They're only interested in your money and will profess to believe any ideology they think will separate you from the most of it.

This Bud actually surprised on their restructuring. I was impressed they took such quick action and didn’t do the typical American ideology of lay low, weather the storm, Americans have short term memories

Most of this is being pushed by whoever funds them banks, etc. sometimes it’s boards I don’t believe corporations want to create new rules for their employees. It’s being pushed above of the CEO level.

Not that any of this excuses them of their policy

Nailed it. I almost think Blk Rock pushed the bud stuff because they sure bought a lot more shares when it tanked

Bingo

So if the banks force it how do they monitor it ? I don’t believe companies have to report there woke business practices to abide to a bank agreement

It is deeper. ESG is a type of investing where non-financial factors are considered when making investment choices. Of the three ESG categories, social is drawing the most controversy as conservatives pushback on “woke” corporate policies, including diversity and inclusion. But it’s ran rampant for last 5 plus years.

Google DEI based lending

People don’t care when it really comes down to it. Just look at all the NFL and MLB posts on here.

But....

Investment funds and banks are the ones who profit from the DEI, the backlash and the implementation.

Take Lowes and Home Depot. Both are owned in portions by BlackRock. BlackRock pushes some DEI at Home Depot, watches the outrage drop the stock and they buy more HD stock at a discounted rate, drop the DEI when people start shopping across the street at Lowes because they think Lowes cares about their values, while they profit off you buying at Lowes, the Home Depot stock recovers and they now have a larger portion of ownership. Rinse and repeat.

So you say, "I hate this DEI, I'm not buying a Harley, I'll get an Indian Motorcycle!" Who owns pieces of Harley? Vanguard and Blackrock. Who owns Indian? Vanguard and Blackrock.

Privately owned, smaller companies might care about your values or DEI values, but large corporations couldn't care less. It's all about money for them.

Lots of Harley owners are pizzed and selling their scooters.

Hope they aren't buying an Indian

Most will not sell their scooters, some will bitch, but most will not sell them.

Nailed it

One of my childhood friends is a VP at one of the largest design firms in the United States a couple years ago. I asked him about ESG in the corporate level. He said it is absolutely used not officially but unofficially. It’s who has better ratings, has better résumé they get certain projects Better lending, etc.

I think you have to have 51% of ownership to push the agenda.

"The devil's in the details."

Watched it happen at a major home improvement store corporate offices (among several other organizations) before departing myself. Certain person of limited and questionable skill, experience, and general decency gets hired to a curiously high position. Suddenly the experienced old-guard who built everything are complaining loudly about the leadership, and then they start leaving for other companies. In a couple of years much of the corporate population is intollerantly "woke" and seeming to spend more time on hunting for dissidents and wrong-thinkers than working. Competency across the organization starts to fail. Then a very irritable old dude in makeup and a dress comes up to your desk....

I buy anywhere else first, but sometimes it's the only choice when you need something right now. This is how the world is going. I agree it is a mechanism of power and control rather than an spontaneous social revolution in response to some terrible injustice. Which take you believe is just a measure of your common sense and your level of exposure to both sides' arguments.

I work for a huge multi national corporation. 170K + employees. We get a memo last week saying we are low on X,Y, and Z “types” of people in positions in the company. All hiring managers need to hire X, Y, and Z. Then the memo says of course this isnt a quota system because that would be illegal. LMAO. I want to retire.

GM hires by gender and race for reps. It's obvious. It's also an obviously massive failure. We got people making big decisions that have no knowledge of the car business ... or any real business at all. I bet F*** and D**** does it too.