A company logo is a symbol of a company's identity within any given market and can create a customer's first impression of its products. Companies spend a lot of money developing and protecting their logos because they know they send a message to customers about the company's values while promoting brand loyalty.

I've always liked the logo adopted by Winchester because I feel it draws on the company's legacy for making some of the world's most longstanding production models.

So then, what firearm logo is your favorite and why?

Here's the link to a website you may find helpful in locating logos for just about any company still in existence.

Company Logo Lookup



Remington on the other hand has perhaps one of the most boring logos, at least IMHO.

I’ve always liked Smith & Wesson’s logo. I like their older revolvers too... a lot!

I love the Noveske logo

Smith & Wesson's logo is my favorite honestly.

Ruger since childhood.

Ruger is my favorite as well when it comes to handguns.

Always liked the Browning logo....their gold triggers are cool too.

I agree

Winchester
S&W
The older Savage Indian Chief logo. The new S sucks.

How about this one in honor of my Model 336 in .35 Remington?

Colt horse logo was classic

#1 Ruger and #2 Winchester

Browning and Ruger have always been my favorites. Winchester a very close 3rd place

Sneaky you know you can wear that thing into the shower and with a little dish soap it will clean up, some.

I don't know about logo but HK has the best unofficial slogan.

Mauser is pretty classy.

Browning and Colt are iconic.

Totally, I love the old Savage logo on all my Savage stuff. They cow-tailed to the SJW crowd. It's not like they buy guns. Besides, his damn name is Savage and he was associating the image of an Indian Chief with his family name. But NOOOOOOO, the slightest perception of negatively must mean it should be viciously taken down. Doesn't make since that a man who names his company after his family name would use that image in a derogatory fashion. It's not made negative because of the association with the word but again it's his family name.

I just couldn't wear that hat... be scared of getting it dirty

Nice hat, but it's too dirty to wear to church.

Your post brings to mind how some logos lend themselves to more attractive engraving and lettering on the firearm. The Smith and Wesson logo is perhaps another example of that, as would the example you shared if the manufacturer places it on their firearms. Winchester uses the same lettering on their firearms that you find in the company logos while others go with simple block lettering. Could be wrong but I believe my Weatherby Vanguard carries the same distinctive lettering that appears in their print logos.

Here's another example where Savage placed their Indian Chief logo on the grip cap on their 125th Anniversary Model 110 rifle.