Exactly!

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Agree, but I think that is a secondary result, bet they'd do it just on principle, which is the narrative of their public statement. Just so happens that it is a positive in the light of non PC folks. In other words, I bet they would have done it irregardless of the results, just for the point.

Compare Academy's decision to other like retailers,,,,, Don't see the big boys jumping on their "bandwagon" in like fashion, so the fallout seems to work for DD (within the shooting community), to where the same result seems to be a negative for Academy.

Maybe maybe not. Academy only has maybe 4 A stores meaning the best of the best. I'm betting they probably didn't sell more then 100 DD rifles a years.

When you add in the payment terms that your big box stores demand.... It becomes an easier choice.

Probably an easy decision, now if they where like Remington or Savage selling a million plus plus a year to them, might of been a different out come. I'd like to think it wouldn't matter but deep down I'd say it would

Two things to think about when you look at gun sales. Find a Walmart near Academy and look at gun selection at Walmart... Highly limited. Second all the Gander mountain opening are specifically to compete with Academy on firearm sales.

Academy is a major budget gun seller. Much more then people realize. I don't know post 2013 numbers but pre 2013 floored me.

I believe Daniel Defense is cutting their nose to spite their face. Several years ago DD got into a short losing battle with the NFL and Fox Network over a Superbowl ad. NFL and Fox did not suffer any lost revenue. I was in Academy store Saturday and it was full of people buying fishing and golf and exercise equipment along with Yeti coolers. I went in to ask about AR-15 specifically, salesman was very nice, even told me where to find their ARs online within their website. JMO

I doubt DD had an exclusive for AR type firearms there, but IDK, haven't been in Academy in years. I do know that DD is not the "budget" AR as compared to bushy and a few others sold at most small retailers. They may not be Larue tactical quality IDK, I have only ever use Colts. Low sales compared to a cheaper, like rifle is no surprise to me, but who would really know? From the way I understand it, Academy benched them all, irregardless of manufacture and where clearly going for their "PC points" IMO, classic "backfire" as far as DD is concerned.

Irregardless is not a word!

Love you, carry on.

Love you too brudda, you still free Saturday night?

"Although editors purge irregardless from most published writing, the term is alive and well in spoken English and is recorded in most dictionaries. Those who use it may do so to add emphasis.

The bottom line is that irregardless is indeed a word, albeit a clunky one. That said, to avoid the wrath of your grammar-loving friends, it’s safest to avoid"

http://blog.dictionary.com/is-irregardless-a-word/

Daniel Defence has guaranteed my support.

I was going to throw three flags.

^^Until I read that part of the quote.^^

I understand the "hostility" JG, hard for a fella to have a hell of a shop, then only put on one set of sliding doors on it

I put this on the other thread about Academy and ARs.
Don't go thinking that Daniel Defense is forfeiting anything here. Academy did not carry DD.
It is easy to take the high road when it is not costing you a dime.
I work for a competing AR manufacturer and wish we would have thought of this!

Exactly. DD is getting accolades it doesn't deserve.