As decent as a .30-30 is, it’s the absolute last caliber I would buy. It’s the ballistic equivalent of buying a Model T in 2018.
Get a good bolt action in .308 or .30/06.
That's just crazy talk. I love hunting with a 30-30 and it's an excellent gun for hunting deer. And there is just no beating the cool factor of a lever action. In fact, I plan on hunting deer all season with my .30-30
I actually prefer it over every other weapon in my arsenal (which includes 43 other rifles) :P
The other comments in the chain about Hornady Lever Evolution ammo are great. Also give Winchester Ballistic Silvertips a run. Both types of ammo are on the high end of the price range for 30-30 ammo but Winchester right now is doing a $10 per box rebate on the Ballistic Silvertips (max 2 boxes) - so can save $20 while trying the ammo out.