Will be interesting to see what this does to the market.

https://www.gunsamerica.com/digest/wowsers-atns-1280-thor-5-xd-thermal-rifle-scope-shot-show-2023/

The prototype at SHOT show was very limited

Only ran in 1 color palette (white hot)
Ran out of focus travel so couldn’t focus on close objects in the expo hall

IF ATN can get the product to production and it performs as advertised then they’ll have a winner.

Based on the previous generations of thermal from ATN I’d venture to say it’s a tall hurdle for them to leap….

ATN customer service and prior products have earned the hate they get.

I've never owned any ATN products, but based on thier reviews, I'll buy this sometime between never and over my dead body.

I know. I own an ATN 4K. I had to use their customer service. My buddy has the same product but the higher magnification version and his has been flawless on his .308 rifle. I mainly bought mine for mounting on a pellet rifle to take out the rats in my back yard at night, living in the city. I mounted it on my 450 BM upper for some testing and it worked for several rounds then lost the ability to focus at any distance. 450 BM does have a lot of recoil, but their web site clearly stated the scope is rated for it. They replaced the scope at no charge, even though it was slightly out of warranty.

Yep, they have had some issues for sure. But it’s always important to remember that satisfied customers don’t feel the need to speak out as much as unsatisfied customers.

Hopefully this will cause a price drop in 640 thermals from reputable manufacturers. That would be the best thing ATN could do. Doubt it though.

I remember when ATN showed up at SHOT with a not-fully functional X-Sight that was going to change the world. Digital Day/night vision at a fraction of the cost of regular digital day/night vision. It did. ATN gained thousands of haters.



From the article of the OP...


Given that the ATN isn't on the market, it isn't $12,500 less than the competition. The point here is that they can drive down the price if the product isn't actually on the market.

If ATN can make a function $5k 1280 res thermal that works well, then they will definitely drive down the price. The question is, can they do it?



Obviously, there are a lot of very unsatisfied customers on this forum and elsewhere. ATN stays in business by making cheap thermal and NV. They actually used to make a reasonably good product, though their CS has seemingly sucked forever.

You can go just about anywhere on the internet other than ATN sights and find a significant number of people who are dissatisfied with ATN and it is disproportionately high compared to the number of people who are dissatisfied with other brands.

I am all for getting a bargain, but is $5500 worth the risk of dealing with ATN CS? If I buy the I-Ray/I-Ray USA version or any such product, I know that Tyler at I-Ray USA/UNV will take care of me.

I actually went with IRay for my thermal. Maybe you can get Tyler to answer the phone, because I can’t ever get then to return phone calls. So to me, the CS at IRay USA is non-existent at the moment.

This is shocking. I obviously deal direct but sometimes when I want to talk to a tech, I call the regular customer service number "just because" and a huge amount of the time they pick up the phone and answer and have no idea who is on the other end the line before I say hello. I've had no recent customer complaints with anyone not being able to get a hold of iRay via phone or email. If it's really that bad I'd reach out to your dealer and have him get someone in service to call you. There are a lot of good companies struggling right now with service because of various issues but iRay hasn't been one of them?

I bought it from you guys, so you are the dealer. And I have no problem with the excellent service and consultation you and Hans gave me when i bought it last year.

You won't find ATN at Outdoor Legacy, and there is a very good reason for that, several I suspect.

Well thank you! Shoot me a message with your info or give us a call. I'll make sure someone at iRay gives you a call.

That is a 100% factual statement. In 2014 and 2015 I learned all I needed to first hand dealing their optics.