So let's say a new Tundra with a sticker price of 51,000, what do you think is the price you would want to negotiate to not including TT&L? Cash and no trade in.

Maybe 48+++

I would imagine anything over 7% would be good. I got 13 or 14% off my 4 runner. Anything under 47000 would be good.

I bought a 2020 tundra platinum in December and got them down to $10k off sticker. Not sure what trim package you have but availability in the market and time of month make a difference.

I don't study about either. I negotiate them down to their best price. Offer them a couple thousand less or something in that area, leave my contact information and walk away. It has worked for me.

These responses are all over the place? Not what I expected.

They are all like giraffe azz.
Drive out for 10% less than sticker and you did alright.
Used Toyota financing for the rebate then pay off.

I simply
let sleeping dogs lie for awhile.

Ever stop to think that we all didn't her the best price

To the folks who actually answered the question, thank you.

Call BJ Stankovich at Freeman Toyota. No hassle.

Yup, got a sequoia trd pro from him a few months. Easiest transaction I’ve had and felt like I got a good price based on my research.

It has been my experience that the best time to buy a vehicle is between Christmas and New Years eve.

I bought mine during the year model close out.

I usually try and do my homework on what the real dealer invoice is and then offer 4 or 5k less than that. I’m also a big fan of when they put them on 0% ... can’t stand paying interest! Some companies offer it at different times of the year and some don’t seem to ever offer it. Not sure about Toyota.

I don’t think Toyota negotiates off list price much, unlike Ford and Chevy, who list it at 76,000 and you pay 58,000.

I think I like it the way Toyota does it. That’s the price everyone pays. You don’t leave wondering if the guy before you paid $2,000 less than you did, which is what I’d imagine I’d be thinking about if I bought an F-150 that was listed for one price and I might’ve left negotiating dollars on the table.

There's not much inventory out there right now and dealers can be more firm on the price. A lot depends on the trim package and add ons. They have more room as the price goes up.

Charge it on a scheels card then pay it off

They went to 46,700 out the door, TT&L included. I'm headed back tomorrow to see if we can close the deal.

Talk to BJ before you make a move. Freeman Toyota
Never be in a hurry to spend a lot of money.

I looked at their inventory and they have a bunch of city trucks right now. Everything was street tires. I'm not going to buy a new truck and then blow 800 bucks on off road tires.

Trust me. He can get whatever you want. He got mine from San Antonio.

With BJ, be ready to pull the trigger. He don’t waste time. Very straightforward

I went through that today. I wanted an army green TSS Tundra and there are 3 in Texas and 2 in Oklahoma. All 5 of the dealerships told mine to go pound sand when they requested the transfer.

Of course there's always the thought that you should never buy a brand new vehicle. The depreciation is brutal, even for a Tundra, which holds its value better than most. Same for the Tacoma's.

Buying a 1-2 year old truck with 10,000 - 20,000 miles on it would be a better deal, strictly financially speaking, that is.

https://caredge.com/toyota/tundra/depreciation

Having said that, there is something special about a brand new car.