https://www.yahoo.com/lifestyle/wrangler-apos-lil-nas-x-114816707.html

Forget the horses. Wrangler has some critics on its back.

The jeans apparel company has come under fire for its new partnership with Lil Nas X, the rapper behind the viral country-rap hit "Old Town Road" featuring Billy Ray Cyrus.

With lyrics filled with cowboy imagery ("Cowboy hat from Gucci/ Wrangler on my booty/ Can't nobody tell me nothin'"), a collaboration with Wrangler appeared to be a no-brainer.

"Psst...it’s an instant hit. Introducing the new Wrangler Lil Nas X Collection," the clothing company wrote on Instagram Tuesday, adding in another post, "The song and style that’s got the world’s attention."

But the collection, which features the song's title and catchy lyrics on Wrangler jeans and tees, appears to be attracting the wrong kind of attention. In fact, many fans have threatened to boycott the company in what they deem to be "cultural appropriation."

"This makes me not want to buy wrangler jeans anymore tbh, the cowboy spirit is nothing to be made fun of," user @jc_bennett commented.

"Can't believe @wrangler stooped to that level, stop trying to conform and stay loyal to your roots," user @carter_petite said, while @wagz9312 added: "Wow what a bunch of sells out…Keep taking the cowboy outta country."

User @logan.waldron wrote: "Wrangler is my favorite pant, and you just had to go and ruin it with old town road."

Wrangler came to its own defense, responding, "We have a long history of using the platform of popular music to embrace a new generation of fans, while staying true to our Western heritage."

The apparel company continued: "We believe the cowboy spirit is about having courage, independence and confidence, which are the same qualities encapsulated in this limited-run, one-of-a-kind collection."

Others applauded the move.

"Love this! Haven’t bought wrangler in years but I’ll def be buying a pair," @marymayhem_ said, while others asked when sold-out items would be restocked.

@faaithwaare added: "It’s time that more brands become culturally diverse while still upholding their original principles. Yet again thank you for this; it was much needed!"

USA TODAY reached out to Wrangler for additional comment.

Lil Nas X also chimed in. "Y’all really boycotting wrangler?? is it that deep," he tweeted.

Better that than being gun banners like Levis…..

+1

At least more butt cracks will probably get covered up

It’s still better than having Jason Aldean rep your jeans...

After 50+ years I've switched to Cinch, they fit me better.

Yep. I still won’t be buying any.

Who really cares. Geez. You buy your jeans based on a singer who did something successful?? I wear wth is comfortable. AG for me. Wranglers are pretty popular everywhere btw. That song is based of NIN Ghost IV 34. Someone finally did something with it...

X2 Those jeans actually look like a clowns outfit and are butt ugly anyways, what normal person would buy them?

Nashville continues the downward spiral into the sewer. The so-called music coming from Nashville stopped being country a long time ago.

I like my wranglers, but I would never buy anything like what is in the picture. Looks like something he wore in prison sorta like what Burt Reynolds wore in the Longest Yard.

Evolve or perish.

If that alternative to that song is death. Sweet death take me now.

Evolve or Perish Thats like saying succumb to Peer Pressure or Fake news or be Ostracized by what is not real

It is a financial decision not a moral one.
Huge differences.

Wranglers are fine but I like my jeans to be under $17.

no words

All the people complaining about the "cowboy spirit" probably live in the metromess.

Deuces Homie!