[quote=BOBO the Clown]
For me, equipment giving the shooter the exact point of aim by lighting up the "hold" point does also. (I get that this doesn't account for wind). IMO the shooter should make the shot, not have a gadget do it for him.
I'm understanding you, NP, and I get where you're coming from.
But look at this from my standpoint, the scope in question is taking two instruments I use and combining them into one. The first instrument being the range finder, that I place on the area, or the animal, push a button, and it gives me distance in yards. Instrument two is the rifle scope. I know the hold (or dial) for elevation, for the distance of the shot. Why? Because I've worked up a load, bullet weight, bullet diameter, BC, and MV into any number of ballistic calculators, produced a chart, started at 100 yards confirming zero on paper, then worked my way out to 800 yards on steel, taking notes along the way of hits that were high, center, or low, all the while allowing for wind. If the numbers do not match, then I go back into the ballistic calculator and adjust parameters until the calculator's predicted corrections match what I've just shot. That is "truing". So I know what I have to correct for, vertically (gravity). The trick is the wind, I make an educated guess, and I am right more that I am wrong through lots of practice.
The scope in question is shaving seconds off of the process. It ranges, then shows where to hold for gravity. The same thing I do, but I don't have an illuminated dot on the vertical line below zero. I have several hashes that I can use to hold for elevation.
I think the problem you're having is the part of this none of us can control, and never will be able to. And that is that so many hunters will buy the system, plug in numbers, trust the numbers, and never confirm it on inanimate objects, such as steel plates, paper, water jugs, what ever they want to use. Then they will go out and line up on an animal, maybe get lucky and make a clean kill, or maybe gut shoot something, worst case. And of course, them not putting in the time is wrong, and unethical as a hunter. But like anything in life, we cannot legislate people from being stupid.