Booradley, what is the ratio of sales between the two brands?
I'm not sure but I'd guess about equal. Vortex buyers do tend to be younger. The thing I hear most from people looking to buy Vortex when they first walk up is the warranty. I don't have many people who own Leupold that come in asking for Vortex. I do have people that have bought Vortex come in looking to try Leupold.
I'm not knocking anyone that likes Vortex scopes, they just aren't for me. I've owned two Vipers and their low light capability was subpar for me compared to other scopes in their price range, and I judge my scopes on how they do in low light. If I punched paper I'd have a different set of criteria and then Vortex might fill my needs better. I also think the Razor line is excellent. Don't have a scope but do have a Razor mini red dot that I'm pleased with.
I've also softened my stance on the Diamonback line lately. In their price range I think they are a good value. The Burris Fullfield II is still my first choice but if one wasn't available I'd be happy with a Diamondback.
Leupold is not my favorite brand of scope either, I prefer Meopta most of the time. I'm also partial to my Zeiss Conquest and my Bushnell Elite 4200. But yes I'll take a Leupold scope over a Vortex. I'll take Vortex binoculars over Leupold though.