ADVICE:

I could not find recent information on THF between the above listed binoculars... I was hoping to get your firsthand experience with any of the units. I am going to be checking them all out next weekend but figured I would put this out there in the meantime....

I currently own the Zeiss PRF (not the Bino)and have recently used the Lecia HD-B 10x which I setup the ballistic for a Creedmoor on the SD card and installed. The Leica is Quite impressive as far as its ranging ability. It's fast and rarely fails to give yardage unlike my Zeiss which I have trouble hitting smaller targets.
My Zeiss are OK but not in the same league as the Leica.
If you are wanting Bino and don't want the ballistic program I have friends who use the Swaro and swear by them but I have not used them personally.
If you just want a good rangefinder only you may want to watch for the new Bushnell ConX....that is my next purchase.

Frankly, I'm not certain that the average human eye is capable of discerning a clear favorite among the three world-class binos you've mentioned. The lenses and construction on all are faultless. You could probably put the Nikon EDG in that same class too.

Personal choice will almost always boil down to ergonomics--that is, how the glass feels to you when you handle it and look through it. So, if possible, you should personally test each one before making a decision.

Personally, I like Leica. Among other hunters I've been around, I would say that the preference runs to Swaro, then Leica, then Zeiss. That said, I've never met a hunter that had verbally wished he had foregone the brand he owns in favor of another.

Go to an account that has all 3 and look at/thru all 3 side by side. I have Leica and love them, but no one else had a RF bino out that was as good or better than Leica at the time. I do know that I liked the weight of the Zeiss bino and sharpness of the image thru a Swaro or Zeiss bino at the time as good or better than Leica. The reticule size was more important to me also when ranging deer sized game at a long distance. I had a Swaro RF at the time I got my Leicas and hated that large reticule in the Swaro RF. At 300 or so yards are more it was larger in size than the WT I was ranging. It was a great range finder just that was an issue for me.

I appreciate the input gents....

Lecia came out with a non ballistic non SD version this year that's a few hundred cheaper then the SD card/ballistic version.

Personally swaro has a touch better glass but the left side ranging button is a no go for me since I archery hunt.

I personally would not buy a rangefinder/bino combo. Reason being that it limits your warranty to 5years instead of lifetime. A great rangefinder is 700 so most of the price you are paying for is the binos and I want to keep my lifetime warranty on those