I agree.

I realize that there are two sides to every story, but here is Darrik's (from Whittakers) latest post on the pricing...

"And that’s what they’re ignoring. We sell the Bergara B14 Hunters from $569 to $599 depending on the direct deal at the time. Stainless 700 are in the low 500’s and the blued ones are right around 400 (ADL’s). Weatherby Vanguards are in the mid 500’s. There are several others (Savage Axis, RAR, XPR, etc.) in the 350-450 range. They’ve put the Tikka at the same price point with Model 70, Ruger Hawkeye, and some others. Simply put, they’ve dropped the Sako A7 and slid the T3x into that price point.

Our numbers show three distinct sporter rifle markets.
Sub $400
$400-$675
$1000 and up.

$675 to $1000 is no mans land right now. Sales are super slow in that category. We’ll see what the market does in the next few months. I’ve canceled all of our backorders (excluding T1x’s) and requested a call tag for our current inventory (almost $300K). They changed the rules midstream and gave us 5 days notice. They can hold the dead inventory instead of us."

I agree as well. Darrick and Co are top notch, run a great operation, and not renegade sellers like Bozo's crying and whining made them out to be.

Lol, If you don’t like the rules don’t agree to them and don’t be distribution point. Whitkkers can send thier inventory back, Whitkkers knows legally they can’t be made sell for a certain price. The can sell for what every they want. They also know if thier account in turn gets terminated that’s on them. With out the MAP program the big guys would of already crushed them playing same game

I find it harious you call that innovative. Find it even funnier calling me names because you don’t understand the responsibilities when you become a vendor for a product, regardless what that product is.

Sorry the truth upset your precious feelings.

Crying and moaning now that’s funny. Learned something new today, pointing out they weren’t following MAP is crying and moaning? Lol

Companies like Whittaker Are destroying most brick and mortar store and eventually will even make them selves go belly up. If Cabelas did the same thing as Whittaker, Whittaker would go under along with all the small brick and mortar stores.

I'll send you some Kleenex.

...Tikka already had a MAP program in place all they did was send out a wake up call...

Not according to Darrik...
"...They changed the rules midstream and gave us 5 days notice..."

So why isn't Beretta all over Sportsman's Warehouse and others who are still selling for way less than MAP???

Not according to Darrik...
"...They changed the rules midstream and gave us 5 days notice..."

So why isn't Beretta all over Sportsman's Warehouse and others who are still selling for way less than MAP???

Tikka always had a MAP program just not enforced to same degree it is going forward. Obviously laissez-faire in Whitkkers eyes. Think about it, any forum nation wide if you asked best price on tikkas and you would get Whitkkers 99% of the time. Why?

Is sportsmen’s advertising all calibers or just a few? Sportsman’s probably has margin support for calibers that are slow moving. Mfg support to move old stock. Monthly sale fliers from Basspro/Cabelas, Academy etc are based to push slower moving items but have mfg approval and margin support.

Retail dealers have two options on MAP, you can demand products be on rollers so Mfg gives sale discounts if moving slow or come pick it up, or package deals.

When you get a flyer for Memorial Day Etc a lot of times those items are special run or built in national margin support so it has a lower retail price specifically for that sale day.

Contrary to what JGraider says, I’m not crying over people not staying within MAP. It’s the opposite I’m saying you can’t cry when you finally get called out on it. Whitkker had a great thing going, they where the go to Tikka internet dealer, like I said ask on any forum and that’s where you get pointed. Note there is a reason why you only got pointed there.

Tikka always had a MAP program just not enforced to same degree it is going forward. Obviously laissez-faire in Whitkkers eyes. Think about it, any forum nation wide if you asked best price on tikkas and you would get Whitkkers 99% of the time. Why?

Is sportsmen’s advertising all calibers or just a few? Sportsman’s probably has margin support for calibers that are slow moving. Mfg support to move old stock. Monthly sale fliers from Basspro/Cabelas, Academy etc are based to push slower moving items but have mfg approval and margin support.

Retail dealers have two options on MAP, you can demand products be on rollers so Mfg gives sale discounts if moving slow or come pick it up, or package deals.

When you get a flyer for Memorial Day Etc a lot of times those items are special run or built in national margin support so it has a lower retail price specifically for that sale day.

Contrary to what JGraider says, I’m not crying over people not staying within MAP. It’s the opposite I’m saying you can’t cry when you finally get called out on it. Whitkker had a great thing going, they where the go to Tikka internet dealer, like I said ask on any forum and that’s where you get pointed. Note there is a reason why you only got pointed there.

Fair enough.

I still keep my original stance... This new "enforcement" will keep me from buying Tikkas "at will" like I used to.

For me, they were a "no brainer" or "can't go wrong" at Whittaker's prices. Tack on another couple hundred bucks, and my itch can wait a while longer to be scratched...

'puter's been down thanks to Century Link again...LOTS of Emails to delete this morning...including one from Midway announcing that they now have Guns in stock to sell....looked at the Remington/Mossberg/ Browning-Winchesters and prices appeared to be about like Bud's...and NO Beretta/SAKO-Tikka's. Dinnit look at the handguns or shotguns.

Ah Yes ....the fun begins again to see who can survive the OnLine Retail Wars...
Ron