We should have stopped after this comment.

No doubt, especially these days. Heck I’ve got a $299 Savage Axis that shoots probably as well as any rifle I own (at least as far as I can tell).

On the Tikkas I’m mainly just going off of the raves of others who seek more accuracy than I usually worry about for my purposes (hunting at normal ranges). Heck, to be honest, I still like the “feel” of Remington 700s about as much as any moderately priced rifle. Apparently they are not recommended these days though....

I will say it’s not easy to find a moderately priced rifle that weighs a little over 6 lbs. though - presuming that’s important to someone. Tikkas do have that going for them.

That’s true. It will play out however it plays out.

I'm sure the hardcore working sheep hunters will pay the extra money and keep shooting Tikkas. That's a small market though, and Tikka couldn't make a living off of those hunters. The hundreds of thousands of average hunters that are Googling "best hunting rifle under $500", aren't gonna see Tikka on that list if they raise the price. They're the bulk of the market.

That’s certainly true about the market not being large for them.

Agreed.

By Tikka enforcing the MAP policy, you will still see great prices on Tikka’s, just won’t be as often but will be across the board and not by one off rogue dealers. The market always causes margin support at certain slow times.

When you get a Memorial Day sale flyer or black Friday Etc. The retailer isn’t taking a margin hit, that’s a planned sale by the MFG. the MFG has discounted the product on thier end or made a specialty run.

MAP price and sales price are two different animals. Sure, dealers will have to follow MAP price guidelines but they don't have to share their sales receipts with the manufacturer. If you want to pay a fair and reasonable price then establish a relationship with your shop or dealer. Dealers are not making hardly squat on selling guns anyway. All the profit is on the accessories, services or range facilities (if they have one). A persons word isn't what it used to be but there are some good shops and dealers still out there that will work with you. Good luck.

BOBO!!!!!!!! How many Tikka rifles you own? Asking for a friend.

You already know the answer to that.

Come over tomorrow night so I can bust your nocks.

Can I come...I just wanna watch????

dealers can always get around this by building packages to compete. I saw this same thing when shopping for a Big Green Egg several years ago. Price was the same everywhere. The difference was who offered what with the Egg.

Excludes Beretta and Tikka

I’ll videotape. Host should charge admission.

I gotz mine so I dontz care.

Off course, you have an open invitation. Big ugly is my neighbor now

Come on. 4K cameras only though.

Eurooptic still has them reasonable. Bought one yesterday and half tempted to order more.

Eurooptic has them listed at MAP, and always has as far as I know. I would imagine EO wasn’t happy at all with Whittakers coming on the scene and selling tikkas for less, which I’m very sure put a dent in EOs online sales.

I know I’ve bought all mine from Whittakers for the last few years and it seems like many guys on a few forums I follow have also.

So prices didn’t really increase, this just means there’s no place to get a bargain on a tikka at this point. You pay the same whenever you buy your Tikka

To clarify, I bought the display model at $419 and had a $25 off code.

How much are they at Walmart?

I realize that there are two sides to every story, but here is Darrik's (from Whittakers) latest post on the pricing...

"And that’s what they’re ignoring. We sell the Bergara B14 Hunters from $569 to $599 depending on the direct deal at the time. Stainless 700 are in the low 500’s and the blued ones are right around 400 (ADL’s). Weatherby Vanguards are in the mid 500’s. There are several others (Savage Axis, RAR, XPR, etc.) in the 350-450 range. They’ve put the Tikka at the same price point with Model 70, Ruger Hawkeye, and some others. Simply put, they’ve dropped the Sako A7 and slid the T3x into that price point.

Our numbers show three distinct sporter rifle markets.
Sub $400
$400-$675
$1000 and up.

$675 to $1000 is no mans land right now. Sales are super slow in that category. We’ll see what the market does in the next few months. I’ve canceled all of our backorders (excluding T1x’s) and requested a call tag for our current inventory (almost $300K). They changed the rules midstream and gave us 5 days notice. They can hold the dead inventory instead of us."

... sounds like that Kentucky country boy is NOT asleep at the wheel, and understands how to be agile as a litle guy playing against the chain guys with deeper pockets & heavy debt loads in fixed overheads...Good On Him for playing the hardball game with the vendors to maintain his cash flow....IMO he'll survive when the big guys are gone.
Ron

I agree.

Looks Like Tikka just needs another price hike and charge over a $1,000. It's still half the price of Sako.