Funny how some of you think it is just marketing. In general British labs were bred for their style of hunting test which highlight natural game finding ability and demeanor. American bred dogs generally have a hyper temperament do to the traits we like. For those that say British bred labs donít have as much drive are just flat out wrong. Each can result in a great hunting dog and companion.
Noone said anything about their desire level. That would be different with every dog, same as American bred labs.I have personally thrown birds and watched 4 different English labs in the 12 plus years I've been working labs. All 4 were quite large 90 plus lbs. All 4 were slow. None of the 4 could be taught to deal with pressure very well. They did however do well at a couple of pheasant shoots I was at, but all washed out as ft dogs.
Wildrose uses a marketing ploy which is successful with their demographic. To each their own. The op asked, and I gave my opinion from what I've experienced.