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#6465166 - 09/23/16 01:20 PM Hunters Help Needed!
rolliedingers Offline
Light Foot

Registered: 08/26/16
Posts: 24
Working on a project for an outdoor retailer and wanted to turn to this community to gain some insight. Any and all answers are appreciated.

I'm simply trying to understand the reaction towards the name of a store that carries a wide array of sporting goods and apparel but also has a strong focus on the outdoors, namely hunting and fishing.

Let's call it Joe's but the owner is trying to decide if it should be "Joe's Outdoors", "Joe's Sporting Goods" or "Joe's Athletics".

Few questions to consider, feel free to answer one, all, none or just offer any general thoughts.

1. Does one resonate more with you than the other? Which one and why?
2. What does the word "Athletics" conjure up in your mind?
3. Could a predominantly outdoor-focused retailer call itself an Athletics store?
4. Do hunters consider themselves athletes? Outdoorsmen? Both?

Any and all thoughts appreciated.

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#6465178 - 09/23/16 01:34 PM Re: Hunters Help Needed! [Re: rolliedingers]
ZK-315 Offline
Veteran Tracker

Registered: 10/11/13
Posts: 2064
Loc: Temple...Hunt in Freestone Co.
Just my opinion, but to me,
-"Joe's Outdoors" makes me think of something like Cabela's or Bass Pro
-"Joe's Sporting Goods" makes me think of football, baseball, basketball, soccer, etc.
-"Joe's athletics" makes me think of the same as Sporting Goods.

Originally Posted By: rolliedingers
I'm simply trying to understand the reaction towards the name of a store that carries a wide array of sporting goods and apparel but also has a strong focus on the outdoors, namely hunting and fishing.


What you described here I think of Academy "Sports and Outdoors"...so kind of a combo of athletics, hunting & fishing.

To answer you questions:
1. See above
2. Baseball, soccer, football etc.
3. IMO, no.
4. Outdoorsmen

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#6465184 - 09/23/16 01:40 PM Re: Hunters Help Needed! [Re: rolliedingers]
dune2218 Offline
Woodsman

Registered: 02/09/16
Posts: 246
Loc: Temple, tx
dittto ZK's answer.
_________________________
Donald ------ the only real/knowledgeable bird/duck hunter on this site.

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#6465196 - 09/23/16 01:46 PM Re: Hunters Help Needed! [Re: ZK-315]
rolliedingers Offline
Light Foot

Registered: 08/26/16
Posts: 24
Thanks, a lot ZK. Really appreciate the time.

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#6465199 - 09/23/16 01:46 PM Re: Hunters Help Needed! [Re: dune2218]
Western Offline
THF Celebrity

Registered: 04/20/11
Posts: 25948
Loc: Wise County Texas
Originally Posted By: dune2218
dittto ZK's answer.
_________________________
“Never be afraid to try something new. Remember, amateurs built the Ark, professionals built the Titanic”

Friends don't let Friends drink and post.......

The first 5 day's after the weekend, are the hardest....

Dennis


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#6465200 - 09/23/16 01:47 PM Re: Hunters Help Needed! [Re: dune2218]
rolliedingers Offline
Light Foot

Registered: 08/26/16
Posts: 24
Much appreciated -- thank you.

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#6465228 - 09/23/16 02:06 PM Re: Hunters Help Needed! [Re: rolliedingers]
ZK-315 Offline
Veteran Tracker

Registered: 10/11/13
Posts: 2064
Loc: Temple...Hunt in Freestone Co.
Originally Posted By: rolliedingers
Thanks, a lot ZK. Really appreciate the time.

cheers

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#6465272 - 09/23/16 02:36 PM Re: Hunters Help Needed! [Re: rolliedingers]
QuitShootinYoungBucks Offline
THF Trophy Hunter

Registered: 11/01/12
Posts: 8770
Loc: Lubbock, TX
IMO, if the main focus is outdoors, I would roll with something along those lines. Athletics and Sporting Goods make me think of sports (golf/soccer/tennis/baseball), not hunting/fishing. You can easily advertise those other aspects but the name should denote your main intent. Few things grind my gears more than shops called 'The Great Outdoors' and the most outdoor thing they have is wool socks. Likewise, I would not begin to suspect 'Joe's Athletics' carrying anything remotely outdoorsy. Truth in advertising.
_________________________

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#6465279 - 09/23/16 02:40 PM Re: Hunters Help Needed! [Re: rolliedingers]
Always ready 2 hunt Offline
Pro Tracker

Registered: 07/31/15
Posts: 1237
What ZK said, again.
Of your 3 choices given, Joe's Sporting Goods is closest for the all around.

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#6465803 - 09/23/16 09:56 PM Re: Hunters Help Needed! [Re: ZK-315]
dogcatcher Online   content
THF Celebrity

Registered: 07/17/06
Posts: 86919
Loc: Abilene or on the road...
Originally Posted By: ZK-315
Just my opinion, but to me,
-"Joe's Outdoors" makes me think of something like Cabela's or Bass Pro
-"Joe's Sporting Goods" makes me think of football, baseball, basketball, soccer, etc.
-"Joe's athletics" makes me think of the same as Sporting Goods.

Originally Posted By: rolliedingers
I'm simply trying to understand the reaction towards the name of a store that carries a wide array of sporting goods and apparel but also has a strong focus on the outdoors, namely hunting and fishing.



up
What you described here I think of Academy "Sports and Outdoors"...so kind of a combo of athletics, hunting & fishing.

To answer you questions:
1. See above
2. Baseball, soccer, football etc.
3. IMO, no.
4. Outdoorsmen
_________________________
Combat Infantryman, the ultimate hunter where the prey shoots back.
_____________"Illegitimus non carborundum est"_______________




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#6465831 - 09/23/16 10:15 PM Re: Hunters Help Needed! [Re: rolliedingers]
Big_Ag Offline
Pro Tracker

Registered: 12/23/12
Posts: 1236
Loc: Denton or Knox County
Sounds like you are trying to describe Academy Sports & Outdoors.

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#6465867 - 09/23/16 10:54 PM Re: Hunters Help Needed! [Re: rolliedingers]
Shotgun Willie Offline
Pro Tracker

Registered: 01/05/10
Posts: 1071
Loc: McKinney, TX
To me, hunting is not a sport. Athletics are a sport.

"Joe's Athletics" = Weight lifters, swimmers, track and fielders, ball players, etc.

"Joe's Outdoors" = Hunting, fishing, camping, kayaking... people who actually see somewhere besides the ball field, stadium, or gym.

"Joe's Sporting Goods" Jack of all trades, master of none. Better have good prices. The name itself encompasses far too broad of a spectrum to really know what they specialize in. I.e. "Dicks Sporting Goods", or "Academy Sports and Outdoors." That's the kind of place a husband and wife will shop together, maybe on opposite sides of the store together, but neither will complain about the trip. Probably bring the rug rats so they can look at baseball gloves or soccer cleats while they're there. But when the husband wants to go blow a paycheck on his upcoming hunting or fishing trip, he's going to go to the place that specializes in it, like Bass Pro for fishing or Cabela's for hunting.

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#6466010 - 09/24/16 07:28 AM Re: Hunters Help Needed! [Re: rolliedingers]
WileyCoyote Offline
THF Trophy Hunter

Registered: 09/01/04
Posts: 5499
Loc: The Dogwood Capital of Texas
Back in the mid/late '50's there was a mom & pop live bait & bullet store on the southern edge of Dallas on Hwy 77, now I-35 south, with the best hunting anf fishing store name I ever saw, with 13 years selling to this market segment in 5 states ...called " Ketch'um & Kill'um " ... Not very PC, but GOT the message across with a head turner of a name that WAS FOR SURE memorable...Just Sayin' smile
Ron
_________________________
"These are the times that try men's soul's"...Thomas Paine

"Those who fail to learn from History are doomed to repeat it" ....Santayana

"There's a sucker born every minute" P.T. Barnum, on why he always had customers to see the sideshow features.

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#6466111 - 09/24/16 09:47 AM Re: Hunters Help Needed! [Re: rolliedingers]
EddieWalker Offline
Pro Tracker

Registered: 08/06/14
Posts: 1566
Loc: Tyler, TX
Cabela's was just two brothers last name, now it's the biggest name in outdoors shopping. Their marketing gave their name meaning. Everyone who hunts knows what Cabela's is and what they have. You might not shop with them, but you know who they are.

You can call it anything you want, but there is some advantage to getting the name right when first starting out. I personally think using the first name is a mistake. Nobody knows Joe, and nobody is going to put much interest into a business based on Joe's name. Drop Joe from it and come up with something creative that reflects the outdoors that catches the eye and is easy to remember. I'm not a marketing guy, but I do believe that marketing is very important, and a good name for a company is very important.

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#6466316 - 09/24/16 02:00 PM Re: Hunters Help Needed! [Re: rolliedingers]
rickym Offline
THF Trophy Hunter

Registered: 06/14/15
Posts: 5705
Loc: texas
I agree with Eddie. If he will maily be selling and distributing hunting and fishing stuff while also selling stuff for sport, name it somethin like "The Great Outdoors" or "Outdoor Emporium". For the most part, sports are played outdoors so i wouldnt worry about turning away the sporting crowd by goin with an "outdoors" name
_________________________
Originally Posted By: Grizz
Wingshooting is like sex for me - I love doing it but I'm just not that good at it.

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