Coyotes are much more intelligent than deer and if the coyote has a bad experience, say from a missed shot of just a nose full of human odor at close range, will not soon forget, if ever.
Bucks are much more forgiving. If not shot at or spooked really bad, I have gone back to the same area a week later and called in the same buck. Here is another hint that will keep you from badly spooking a deer when rattled up. Rather than allow the deer to hang around and eventually get your wind or badly spooked by a visual, snort at the buck. An alarm snort as a doe vocalizes when she gets your wind. Usually, the first snort will get the buck's undivided attention but not cause him to move off so you will need to snort at him a couple to several times. If the buck leaves thinking that an alarmed doe is the reason to get out of the area, it is not as traumatic as getting shot or winding you.