Go to a store with a large selection of scopes. Look through a bunch in your price range. Some of them will appear more clear to your eyes. I would pick the one that is most clear, don't worry about the brand. If two or more different brands are equal then you might ask for opinions. Make sure the scopes are set on the same power and that you adjust the ocular on each scope so the reticle appears sharp. IMO a 3-9 or 3.5-10 with a 40MM objective will work for the vast majority of hunting situations, unless you are going after prairie dogs. Reticle is a matter of personal preference.
Beauty and the Beast, true love or the Stockholm Syndrome?