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#6338743 - 06/17/16 01:30 PM Daniel Defense ends relationship with Academy Sports and Outdoors
Misfire Offline
Tracker

Registered: 02/16/11
Posts: 610
Loc: Hood County
Press release:

Daniel Defense Terminates Relationship with Academy Sports

Black Creek, GA- June 16, 2016. Daniel Defense—engineer and manufacture of the world’s finest firearms, precision rail systems, and accessories— Has announced it will no longer sell firearms to Academy Sports due to their decision to remove MSR’s from their website and in-store displays.

Letter to all Daniel Defense Distributors:

“As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays. Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry. Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision, but it is clearly the right thing to do for our brand, our industry and our constitutional right. Thank you for your support.”

Bill Robinson, VP of Sales

“Academy’s decision clearly segregates firearms by their appearance, which sends a dangerous message to our politicians that it’s acceptable to do so. We as an industry must stand and fight, together.”

Marty Daniel, President and CEO
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#6338750 - 06/17/16 01:35 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
TurkeyHunter Online   content
THF Celebrity

Registered: 04/04/05
Posts: 11264
Loc: Bedford, TX
Good for them.
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#6338798 - 06/17/16 02:27 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
poisonivie Online   happy


Registered: 03/10/09
Posts: 7053
Loc: Bridgeport, Tx
Now if our politicians would do the same with the "refugees". In the other direction, of course.
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#6338801 - 06/17/16 02:28 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
colt45 Offline
THF Trophy Hunter

Registered: 08/19/06
Posts: 5383
Loc: bastrop county
I don't do as much business with the Academy as I used to
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#6338837 - 06/17/16 03:08 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: colt45]
SnakeWrangler Online   content
THF Celebrity

Registered: 01/22/11
Posts: 20673
Loc: Fairfield, TX
Originally Posted By: colt45
I don't do as much business with the Academy as I used to

....and will do even less now...
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#6338843 - 06/17/16 03:11 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
BOBO the Clown Offline
decoy

Registered: 04/19/07
Posts: 41084
Loc: Metroplex
I've never seen a high end gun or AR in Academy. I wonder how much business they actually did with them.

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#6338859 - 06/17/16 03:22 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
Cast Offline
THF Celebrity

Registered: 12/14/08
Posts: 14901
Loc: North Texas - God's Country
Heck yeah.
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#6338860 - 06/17/16 03:22 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
QuitShootinYoungBucks Online   content
THF Trophy Hunter

Registered: 11/01/12
Posts: 6450
Loc: Lubbock, TX
Yeah, I suspect it's easy to make this stand with the 93 units Academy probably sold. Ever. But I'm cool with it. I don't know that Academy will stop advertising ARs and only sell them from underneath the counter, but if that is their plan, then I'm not a happy customer.


Edited by QuitShootinYoungBucks (06/17/16 03:26 PM)
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#6338901 - 06/17/16 03:57 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
Misfire Offline
Tracker

Registered: 02/16/11
Posts: 610
Loc: Hood County
I do appreciate that Daniel Defense took a strong stance for what they believe is within their customers best interest. My guess is that the move is not going to hurt the bottom line of either company.

.
_________________________
"I wanna go fast" -Ricky Bobby

"Mind bottling isn't it?" -Chazz Michael Michaels

.

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#6339270 - 06/17/16 09:30 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: BOBO the Clown]
Double Naught Spy Online   content
Extreme Tracker

Registered: 05/18/11
Posts: 4165
Loc: Forestburg, Montague Cnty, TX
Originally Posted By: BOBO the Clown
I've never seen a high end gun or AR in Academy. I wonder how much business they actually did with them.


I can't say that I did either.
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#6339276 - 06/17/16 09:39 PM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
Deep Sea Offline
Bird Dog

Registered: 09/24/14
Posts: 316
Loc: Bastrop, Texas
While I agree I doubt Academy sold many of DD's guns, it still is a very public stance in opposition to what a lot of the public thinks. This could hurt their bottom line with the uneducated and I doubt it was done lightly. Those who know their guns probably couldn't care less about a squable with Academy so not much risk there, but they need to keep new customers coming in. I aplaud their stand, and will vote with my money when it comes to Academy.
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#6341380 - 06/20/16 07:34 AM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
HornSlayer Offline
Pro Tracker

Registered: 12/13/07
Posts: 1030
Loc: Azle, TX
Academy use to be managed by sportsmen and women, now not so much. I will shop elsewhere and incourage others to do the same.

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#6341382 - 06/20/16 07:34 AM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
HornSlayer Offline
Pro Tracker

Registered: 12/13/07
Posts: 1030
Loc: Azle, TX
Academy use to be managed by sportsmen and women, now not so much. I will shop elsewhere and incourage others to do the same.

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#6341405 - 06/20/16 08:02 AM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Deep Sea]
Dry Fire Offline


Registered: 06/15/09
Posts: 2725
Loc: Huntsville, AL
Originally Posted By: Deep Sea
This could hurt their bottom line with the uneducated


Masters degree in Computer Science. I emailed them and said they will never get another cent from me. How's that for a "uneducated" response. I added them with Dick's Sporting Goods on my "No Buy" list.
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#6341406 - 06/20/16 08:02 AM Re: Daniel Defense ends relationship with Academy Sports and Outdoors [Re: Misfire]
HuntnFly67 Online   content
Extreme Tracker

Registered: 07/27/10
Posts: 4495
Originally Posted By: Misfire
...My guess is that the move is not going to hurt the bottom line of either company.


Ding ding ding! Winner.


Edited by HuntnFly67 (06/20/16 08:03 AM)
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