This is but one of many organizations pushing to redefine us:
from
https://www.nraila.org/articles/20160311...t-gun-ownership "…the work of the Entertainment Industries Council (EIC). Core to EIC’s mission is “Encouraging the entertainment industry to more effectively address and accurately depict major health and social issues.”
Of the more than 30 “suggestions,” a handful target the criminal misuse of firearms. However, the vast majority seek to portray legitimate firearm ownership as destructive and dangerous.

Here are just a few examples:
Consider reflecting the reality that homeowners often freeze up or tremble so badly when trying to use a gun in self-defense that they are unable to deploy it. Or show them as being too frozen in fear to even get the gun.
Consider showing someone who is attempting to use a gun in self-defense being overpowered by the attacker who then uses the gun against him or her.
Consider depicting people as feeling less safe, rather than more safe, when they find their neighbors becoming increasingly armed.
…
EIC has been engaged in their anti-gun mission for more than 15 years, with their “Firearm Depiction Tip-Sheet” launching in 2000. …
the most effective means of combatting this type of conditioning is to inform others of the concerted effort to indoctrinate the public. As for frustrated gun rights supporters, the next time you’re at home watching television or a film and encounter this sort of propaganda, just remember, there was a reason your mother called it the idiot box.
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