Box of 10 for $12? If so y'all are crazy..
Have you seen the price of Hevi-Shot? Based on the market, $12 for a box of 10 bismuth shells is a steal. Hevi-Shot will run you $49.99 a box of 10 at full price, which sure makes $12 a box look nice. Is it still pricey? Absolutely. Is it a great price for a premium shell based on other products on the market? Definitely. It's up to the hunter to determine whether or not the gains produced by bismuth/tungsten vs steel are worth the extra cost.