The Eliteiron looks like a neat concept, maybe a $200 neat concept, not $625. The guy in the video glanced over a problem that his bipod causes. He noted that once you have the legs set at the height you like, deployment/use is easy. Sure, but adjusting leg height to your particular circumstance is a common need. If you go prone and realize you need to adjust leg length to change height, this bipod will be out of reach for most shooters.
The 360 degree rotation is cool, but I am sure I don't have a need to hang my rifle from the bipod by paracord. I don't need a bipod to hang my rifle with paracord, LOL.
Recoil is straight back with the Eliteiron but not with other bipods? Bull.
It does look like a solid product, despite some of the far-fetched claims, but the price is scary ridiculous.