That product looks great and I'm sure works great. My guess would be it costs around $100 to manufacture. Certainly no more than $150. They are killing it.
I am a dealer for them. In all honesty we are not making as much as everyone thinks. Not to mention it is not cheap to be in business these days. We have to make enough to pay the bills and have something left. That is not directed just at you NP and I am not trying to be rude in the comment. But I hear people say all the time how much mark up is in it, and it is not as much as some think.