Initial thoughts? I wouldn't have that expensive of a barrel on a rifle I intended on shooting often. If they are going on speciality rifles, that will hardly be shot, or in a cartridge that has great barrel life, I could see there worth.
Match barrels are consumable items, and are changed out in regular intervals.
But, who am I to judge? If they make a barrel that interests you, and you have the money, I say go for it. Let us know how they shoot.