Outdoorsmen, athletes, producers, marketers, storytellers, music makers, survivors, gingers…
Chris and Casey Keefer trust ScentLok for Complete Odor Management.



ScentLok Partners with Chris and Casey Keefer
Odor Management to aid hunters and industry influencers in their mission to “Be Alive”

For Midland, Michigan brothers Chris and Casey Keefer, “Be Alive” is more than a motto or hashtag;
it’s the way they choose to live. The mantra serves to remind them – and their significant followers
– that life’s trials are to be embraced,

The Keefer’s passions for the outdoors sprouted from their Pennsylvania upbringing and manifested
further from their early professional careers as hunting guides in wild places like Saskatchewan and
New Zealand. Later, the brothers pioneered a fresh approach to outdoor television, which focused
on the nuances of the complete hunting and wilderness experiences, not just the catch or the kill.

“We love telling compelling stories; that's our thing,” says Chris. It’s those stories – and their unique
ability to tell them – that have propelled the Keefer brothers’ popularity and further endeared them
to fans.

“We love telling compelling stories; that's our thing,” says Chris. It’s those stories – and their unique
ability to tell them – that have propelled the Keefer brothers’ popularity and further endeared them
to fans.

ScentLok, the Michigan company that pioneered the odor-control hunting apparel category 26 years
ago and has worked tirelessly to innovate new products that help hunters get closer to game ever
since, is pleased to announce a new partnership with Chris and Casey Keefer. ScentLok will provide
support for Chris and Casey’s popular Rival Wild production on Sportsman Channel, while putting
the brothers’ considerable influence and storytelling abilities to work for the ScentLok and OZ
Complete Odor Management lines of products as Pro Ambassadors.



“Chris and Casey Keefer are as real as it gets,” says ScentLok VP Marketing, Nick Andrews. “There’s
a quest for personal growth in everything they do that comes across as what it really is… genuine
and legitimate. We have collaborated for years with the Keefer’s and their Hatch Marketing Group,
and this is another extension of that though process. Our OZ products are hardworking, genuine and
help hunters to enjoy more and experience more in the field. We’re excited to be working with
Chris and Casey to support our mutual goals.”

The Keefer brothers agree.


Available now, the new OZChamber 8K Storage Bag Combo destroys the hunt-ruining odors on
hunting apparel and gear with CycleClean ozone technology and activated carbon.


“It can be difficult for consumers to decipher between real game changing technology and the me
too products,” Casey says. “Take one look at the ScentLok Seven and it’s easy to understand why
the entire team at ScentLok has such a long track record of changing the game when it comes to
odor control and management…they understand the entire process. They’ve clearly separated
themselves from the rest with their activated carbon technology, and they’re doing it again with
OZ,” Casey continues. “Whether I’m in the back country for a month at a time, or chasing whitetails
here in Michigan, the ScentLok OZ line of active odor destroyers always help tip the odds in my
favor.”

Follow Chris and Casey Keefer on Facebook, Twitter and Instagram at @KeeferBrothers, and visit
their website: keeferbros.com.